8 Ideas for Better Slides

I recently ran a few training sessions about how to visualize and present complex data. The high point was a series of “extreme slide makeovers” in which I honed the message and cleaned up visuals from existing presentations. Here are some ideas to tame busy, confusing slides.

  1. Simplify your slide master, make room for content. Fancy borders, elaborate fonts, and background images do little to impress your audience. They leave little room for communication, either. For those saddled with frilly corporate slides, you’ll have to take on the Brand Standards Police.

    It may help to get quantitative. Consider this PowerPoint standard slide master. Less than 50% of the total slide area (highlighted in green) is available for content.

    A PowerPoint template 49% of the area is available for content

  2. Say something once, why say it again? The Talking Heads sang: You're talkin' a lot, but you're not sayin' anything / When I have nothing to say, my lips are sealed / Say something once, why say it again?

    Wordy slides can be confusing and tedious. The author is using a lot of words—and often lots of qualifiers—in hopes that the core point lies somewhere within. The burden of synthesis is shifted to the audience. That’s not fair.

  3. Make one point per slide. The take-away sentence on your slide should clearly state your point; the data on the slide should support that point. Any information that is tangential to the key concept can be pushed to an appendix or supporting slide.

  4. Redundancies cause unnecessary repetition. I was surprised in my slide makeovers how often I found information that could be consolidated to simplify the slide. Redundancy came in many forms: multiple graphs repeating the same legend, axis labels that are described in a chart title, restating the same point.

  5. Christmas is over, take down the decorations. Clear out clip art, “screenbeans”, and other images used to dress up the slide. Most effects are less “dazzling” than you might think. Eliminate gradients, shadows, 3D effects, and most animations. These design effects were exciting 10 years ago. But if they don’t help you communicate, move on.

    On the other hand, consider using full-screen photos as a way to convey a idea or theme, accompanied by few words. Here’s an example from a presentation I gave a few months back:

    Waiting slide

  6. Reduce chart-junk. Excel and PowerPoint charts come pre-packaged with a heaping helping of chart-junk (“unnecessary or confusing visual elements”). Here are a few things I change in a default column chart: no shaded background, grey gridlines, no chart outline, no y-axis line, no column outlines, turn off auto resize text, change column colors to increase contrast. If you want to save yourself from chart-junk induced carpal tunnel syndrome, check out Chris’ chart cleaner Excel add-in. Sometimes charts aren’t necessary at all. If you’re using a pie or stacked column chart to show a single data point, the number alone will do the job more clearly.

    Don't do this If you can just show the number

  7. Delete your “Text-junk” too. Text can contain “chart-junk” too—visual distractions in text that dilute your message.

    • Title Capitalization or Other Excessive and inconsistent use of Capital Letters. Title caps doesn’t make sense to use and is more difficult to read.
    • Underlining. If you want to emphasize a word or phrase, use bold or italics.
    • Don’t use bullets when there is only one item or sentence. People have become so accustomed to using bullets that they’ll use them when they are totally unnecessary.
    • Bad fonts: The worst is Comic Sans MT, as the LMNOP blog describes: “These days, just like an e-mail from an “@ aol.com” address has a distinct lack of credibility, an e-mail written in this font makes the sender seem ridiculous and out of touch.”
  8. Simplify style and formatting. Inconsistent colors, fonts, font sizes, and other styles are a subtle distraction. Limit yourself to three font colors (emphasis!, normal, low-emphasis), three font sizes, and three font styles. Here’s an example.

    Three colors

    Three fonts

    Three sizes

    Three sizes

    Three font-styles

    Three font styles

    Putting it all together

    Three fonts, three sizes, three styles

All these points can be summed up as: Make everything on your slide serve your story. Best wishes for 2008!

7 comments | Show all comments only the last 5 are shown


December 29, 2007
Zach said:

Joy, I read one presentation guru who argued that it is foolishness to paste the company logo on each and every slide. It isn't as if the audience has forgotten who is giving the presentation two slides in. With that in mind, one idea is to use the standard template for the title page, then go with blank/all white slide masters when you want need more area for content. Likewise, use images that take up the full slide. You are still using the template, it is just getting covered up by your content.


December 29, 2007
David Gerbino said:

Zach,

I am the brand police and I could not agree with you more. However, in my roll as "the brand police" I did have concessions to make with the powers that be. Having said that, we have opened up our corporate templates to increase screen real estate as compared to what the branding agency created. Over time, the "logo" on every page will shrink and ultimately disappear.

Thank you for this very important piece on presentations. You do Edward Tufte proud.


December 30, 2007
jlori said:

Great.


December 31, 2007
Joy said:

Thanks so much Zach and David for great insights! I hope to be able to tell our story without all the brand stuff taking up 20-30% of the slide!


January 3, 2008
Adrian Cherry said:

Another great post, w.r.t. point 7 please support the cause!

http://bancomicsans.com/about.html

Your name

Email (optional, will not be shared)

Type the word "juice" (required to confuse the spammers)

Your comment


Add a comment





Analytics Roundup: TIps for showing, sharing, communicating

Developer's Guide - Google Chart API - Google Code
Beautiful stuff, particularly the Venn diagram.

Align Journal - BI Worst Practices
We often see articles on BI "Best Practices" here is an article telling us what NOT to do.

flot - Google Code
Attractive Javascript plotting for jQuery.

ongoing · On Communication
Interesting blog post about how different forms of communication rank for immediacy, lifespan, and audience reached.

The Excel Magician: 70+ Excel Tips and Shortcuts to help you make Excel Magic : Codswallop

SlideShare
Source for presentation ideas.

0 comments | Add a comment

Your name

Email (optional, will not be shared)

Type the word "juice" (required to confuse the spammers)

Your comment






Introducing Chart Chooser

Find and Download Great-Looking Excel and PowerPoint Charts

Chart Chooser is an online tool that answers two questions we commonly get:

  1. What type of chart should I use to show my data?
  2. How can I make good looking Excel or PowerPoint charts?


Chart Chooser


Chart Chooser is easy:

  1. Check the boxes on the left that best describe your objective
  2. Select the chart that you want to use
  3. Choose from Excel or PowerPoint downloads to get a formatted chart template

A few notes about Chart Chooser:

  • Thanks to Andrew Abela of Extreme Presentations for inspiring Chart Chooser with his “Choosing a Good Chart” post and for working with us to put this tool together.
  • We’ve tried to make the charts both Tufte-compliant (i.e. minimal chart-junk) and visually attractive (thanks to Google for the color scheme).
  • Feel free to suggest other types of charts that you’d like to see in the Chart Chooser. Send an example to chartchooser@juiceanalytics.com.
  • If you’d like a customized version of Chart Chooser for your organization, write us at chartchooser@juiceanalytics.com or call me at 202.251.7750.

23 comments | Show all comments only the last 5 are shown


November 27, 2007
Kelly O'Day said:

This is my 3rd and hopefully final try at getting the link to work.

http://processtrends.com/toc_chart_doctor.htm


December 20, 2007
Stef said:

Hey there, the website is still not visible from Switzerland! Gush....


February 27, 2008
Mike said:

Hi guys!

This is fu&%$ awesome! Thank you very much for this!


February 27, 2008
Tom said:

I love your site and have used several graphs to make myself 'look good' at work. Thanks.
I want to use the Waterfall chart but for the life of me I can not figure out how you remove/hide the color fill from the data points after the first one and leave it in for this one.

Thanks.


April 12, 2008
Priya said:

Hey thanks for this useful site... I was wondering if there is a write up for different type of charts displayed here, as in what type of data or steps / FAQs etc.

If I am missing something here, let me know

Your name

Email (optional, will not be shared)

Type the word "juice" (required to confuse the spammers)

Your comment


Add a comment





Analytics Roundup: Collaboration and Presentation

Death by PowerPoint » SlideShare
Quick inspiration for great presentations.

Role Modellers - Home
Software to manage human collaborative work via a workflow motif. Driven by Human Interaction Management.

0 comments | Add a comment

Your name

Email (optional, will not be shared)

Type the word "juice" (required to confuse the spammers)

Your comment






Google Presentations and the Right Tool for the Job

Last week, Google released Presentations to fill out their portfolio of online, collaborative document types (they already offer text documents and spreadsheets). The Google folks were kind enough to include us in a round of beta testing a few weeks back, giving us a chance to preview this application, find bugs, and offer feedback.

If you give Google Presentations a try, you may be struck by its limitations. It doesn't offer much flexibility in creating presentations, especially when compared to Microsoft PowerPoint or Apple Keynote. The best you can do is create simple text slides on a few predefined templates. On the other hand, it offers unique capabilities you don't get with desktop applications. In particular, we were impressed with how easy it was to share a presentation live online.

I have started to wonder whether calling Google Presentations a "web-based competitor to PowerPoint" or "a PowerPoint clone" was simplistic and misguided. Lumping together software tools is a natural reaction to long lists of features and techno-terminology. Software vendors don't make it any easier to distinguish the differences when they attempt to convince us that their solution is the complete, do-everything tool to satisfy all your [presentation/data analysis/communication/networking] needs.

So, we assume our software tools fall into neat buckets. We assume the tool we are using today do everything we need "well enough." And we assume any new tool is a direct competitor to what we use. As a result, we are severely limited in what we can achieve.

For a long time, I was a fan and a heavy user of PowerPoint. It did what I needed. Perhaps I told myself that what it did was all I needed. A while ago, I had to break off this exclusive relationship.

Now, I find myself using a bunch of different tools to communicate information. On the one hand, this has made my life more complicated. There are new applications to learn and the hassle of moving documents around. But in other ways, it's easier. I use tools designed for the task at hand. And I have opened up a whole new realm of what is possible in terms of organization, polish, and audience engagement.

The table below shows the activities involved in business presentations. For each activity, I have a rough assessment of how well PowerPoint, Keynote, and Google Presentation perform. I also list the current Juice toolset.

7 comments | Show all comments only the last 5 are shown


September 28, 2007
Chris Gemignani said:

I agree that Numbers is a little weird. While the basic charts are pretty good, the inspector-based manipulation is hard to get used to. The good news is an update to Numbers appeared yesterday that is supposed to address performance.


September 28, 2007
Tony Rose said:

I'm not familiar with Numbers. I will say that I almost snapped my mouse in half trying to use Google Spreadsheets and dealing with the delay. Even the slightest lag between key strokes and data entry won't work for me. Call me high-maintenance... We have a long way to go before Excel is overtaken in the corporate world.

What, no Xcelsius in the "juicebox"?


October 2, 2007
GleaM said:

I just heard yesterday the name of a web-based suite called Zoho:

http://www.zoho.com/

For what I did heard and the impression that I got from it (looks very google-like), I think it beats Google suite by far.

Just to add somo other solutions...

Regards.


October 9, 2007
rolo said:

We have set up a 46" LCD to display KPIs, and use powerpoint, but obviously it has not been the best experience.

Can anyone suggest tools for digital signage in corporate offices where a reports and analysis unit has to display, every other day, kpis, tables with data, trendlines, bar charts, etc. But in a professional way and not like a simple power point?.

Thanks in advance!


November 20, 2007
Noah Iliinsky said:

Hi Zach,

I've got to agree on your choice of the Omni tools; they really are best-of-class.

I'm curious about what you mean when you say storyboarding. Typically, I'd think of frames that define phases, with some illustration and supporting text. How does that work in OmniOutliner?

Best, Noah

Your name

Email (optional, will not be shared)

Type the word "juice" (required to confuse the spammers)

Your comment


Add a comment





Earlier writing